As part of its corporate social responsibilities, Diamond Bank plc has volunteered to be the lead sponsor of the 24th edition of the Nigerian Universities Games Association, NUGA, competition.
The annual event, which holds between February 12 and 22, 2014 at the prestigious Obafemi Awolowo University, Ile Ife, Osun State, is attracting over 60 universities and 7,000 athletes competing in 15 different sports. The sports include Track & Field, Badminton, Basketball, Chess, Cricket, Handball and Judo among others.
Ayona Trimnell, head, corporate communications of the bank, said that the bank’s support for the event is part of its sponsorship programmes targeted at supporting the dreams and aspirations of Nigerian youths.
“As a responsible corporate citizen, we recognise the role competitive sports play in developing well-rounded youths. The NUGA Games provides that needed platform for sportsmanship and competitiveness, hence our decision to add it to our sponsorship portfolio to ensure that the youths get the best of the experience,” she said.
To create better awareness for the Games beyond the vicinity of the host university, the bank plans to broadcast the daily highlights on both international and local television and radio stations. Some of them are Supersport, CoolFM, Wazobia FM and Nigeria Info FM. The daily highlights will include news, interviews, results, side attractions, among others. Trimnell added that the NUGA Games would also provide the bank a good platform to launch Diamond S.W.A.G., its newly designed product meant for the youth segment. According to her, the new product would create value for the young customers of the bank and empower them for the future. “We see the NUGA fiesta as a good platform to launch this product and partner the students in building a secured future,” she says.