To achieve its primary objective of delivering quality broadcast to Nigerians during the FIFA 2014 World Cup in Brazil, Optima Sports Management International, OSMI, has commenced its stakeholder engagement programme with a workshop for its broadcast partners from the Broadcasting Organisations of Nigeria, BON. During the opening session at the workshop that attracted participants from across the country, Rotimi Pedro, chairman, OSMI, explained that the event was designed to deepen his organisation’s interface with BON, which he described as a “partner in progress” and to explain the details of the broadcast rights, including the rights and obligations of all the parties – rights owners and broadcast partners.
Pedro, who was represented by Ugochi Pedro, the company’s executive director, says; “We treasure the relationship and understanding we have developed with BON over the years. Our mandate at OSMI is very clear, which is hinged around delivering quality sports programming to the generality of Nigerians. We don’t believe that premium sports programmes should be the exclusive preserve of the elite. This is why we have acquired the broadcast rights for this year’s World Cup as we have been doing since 2006,” he stated.
In his address, Segun Olaleye, executive secretary, BON, expressed the readiness of his organisation to partner with OSMI towards having a hitch-free World Cup broadcast. He admonished his members to abide strictly by the regulations under which FIFA granted OSMI the rights.