Nigerian Breweries, makers of the Star brand, has announced the arrival of Star’s The Winner Is, the first ever music and game talent show in Nigeria.
The new show combines musical talent with the spontaneity and unpredictability of a game show to deliver entertainment to audiences across the country and beyond, while giving contestants a rare opportunity to embrace fame and fortune in a life –changing reality experience.
Star lager beer known for major music shows in Nigeria such as Star Quest, Star Mega Jam and the record breaking nationwide concert tour, Star Music Trek is pioneering a new vista in entertainment TV with the innovative combo of music and games to thrill Nigerian viewers.
The Winner Is, a premium global singing competition that delivers an unbeatable combination of competitive singing duels, instant money and dramatic decisions currently airs across the world including the UAE, China, Germany, Italy, Indonesia, Thailand and Vietnam and its entry into Nigeria on the Star platform promises to discover extremely talented Nigerians, turning them into superstars.
“Star is a foremost supporter of the Nigerian music industry, and Star The Winner Is promises to be yet another interesting platform to further entrench our stand as advocates of music talents in Nigeria”, says Walter Drenth, Nigerian Breweries Marketing Director.
Tokunbo Adodo, Marketing Manager Star, Goldberg and Export says, “Nigeria is filled with incredible singers and Star is proud to be associated with a global platform such as The Winner Is to bring the dreams of talented Nigerians to being, making them outstanding winners”.
“Apart from being a music talent show, Star The Winner Is, will have an unusual twist to it where after each singing duel rounds, contestants can negotiate with opponents whether to get out of the contest by walking away with a smaller sum of money compared to the grand prize of 10 Million Naira and a Car”, Adodo adds.
Contestants will be judged by 101 in- studio panel of music enthusiasts and specialists and will have the chance to negotiate a deal before hearing their fate. Star The Winner Is kicks off this April with auditions in five major cities across Nigeria including Benin, Enugu, Port Harcourt, Abuja and Lagos.
The Winner Is continues in Nigeria Breweries’ Star Quest tradition of rewarding the most determined and talented Nigerians with a credible opportunity to join the cherished league of the country’s biggest and brightest music stars.
Products of past talent shows from Star Music include KCEE, Klint D’Drunk, Asa, Mr. Raw, Psquare, DJ Switch and several others who participated at different levels of the now-rested Star Quest musical contest.