StarTimes, an Indigenous digital television service provider, has partnered iROKOtv, an online movie channel, to expand the scope of its viewership and bridge the gap between Nigerians and the digital television migration.
The milestone development, according to Israel Bolaji, manager, public relations, StarTimes, NTA Star-TV Network, was to position the company as Africa’s fastest growing Pay TV operator.
The partnership deal, which was signed in France recently, is to offer its over four million subscribers two new sought-after channels, which are iROKO PLAY and iROKO PLUS, in 14 countries across the globe.
Jason Njoku, chief executive officer, iROKOtv, disclosed that the launch of iROKO PLAY and iROKO PLUS on the StarTimes is an exciting milestone for his company.
“We are known primarily for leading OTT content delivery across Africa through iROKOtv.com, but with digital migration spreading rapidly throughout the continent, now is the right time for us to diversify our distribution model and expand into the Linear TV market.
“StarTimes are very much focused on bringing the very best entertainment to as many people as possible at an affordable price an ethos that is close to our hearts, which is why this new landmark partnership is so befitting.”
With this development, subscribers have the choice of viewing entertaining channels on iROKO PLAY, which is available on the StarTimes Basic Bouquet, with classic Nollywood movies from 2007 onwards, with a brand new exclusive movie added to the schedule each month, starting with Royal Fathers in May; or iROKO PLUS, that is on the StarTimes Unique Bouquet offering Nollywood movies from 2011 onwards, with the addition of an exclusive brand new movie every week.
Bolaji says “Our exclusive partnership with iROKO allows us to nurture an ‘axis of content excellence,’ as well as more clearly differentiate our value proposition which in turn gives us the means to deliver the very best Nollywood movies and series to our subscriber-base.”
He disclosed that blockbusters like Alvina, Nkuli, Could This Be Love and Mother’s Error are outlined for the launch of iROKO PLUS, and classics like Desperate To Survive, The Beast and Classic Love will show on iROKO PLAY, alongside one blockbuster every month.
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