Eunice Nze-Peters
Following the launch of the Fayrouz L’Original platform in December 2013, Nigeria’s premium soft drink, Fayrouz has announced the search for the best fashion & lifestyle team in Nigeria.
Inaugurated to discover and promote young and talented fashion-forward undergraduates in universities across Nigeria, the show, which will see teams of four young creative Nigerians comprising a fashion designer, make-up artiste, photographer and a model, will provide them with an opportunity to battle for the prize money of $20,000 and fashion opportunities of a lifetime.
The competition, which kicks off the registration of participants on Wednesday, April 2nd, will feature various prominent individuals who have over the years carved a niche for themselves in the fashion, beauty and lifestyle industry. Fayrouz has selected these fashion authorities as judges and mentors during the competition. Some of the judges are Mai Atafo of Mai Atafo Inspired, Kunbi Oyelese of April By Kunbi, Warebi Martha of Catwalk Productions and Nobel Afrik. Art Direction will be done by Omoyemi Akerele of Style House Files.
During the competition, registered teams will participate in tasks that will be given to them every week so they could move on to every phase of the competition. A regional show for the final 10 teams will also hold in Enugu before a grand finale to select the L’Original team, which will hold in Lagos in July. There will also be online judges who will select the final 10 contending teams throughout the competition and they include the Orange culture, Gozel Green, Kate Williams among others.
To register for the competition, individuals are to visit the Fayrouz L’Original official website, www.fayrouzloriginal.com/competition. Contenders must be students in a university or corps members.
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