Yetunde Daniel
Alex Okosi, Senior Vice-President and Managing Director of MTV Networks Africa, has said that Nigerian artistes and video directors now produce some of the best music videos in Africa.He said this in Lagos on Tuesday, May 13.
Okosi said prior to the birth of MTV Base in Africa, Nigeria produced the lowest quality of videos in the continent.He said that MTV Base had done a lot of work in the promotion of African music and culture, adding that the country is now reaping the benefits of such efforts today.
“Music transcends based on the quality of the music produced. What we are trying to tell people is that they needed to produce good music videos because that’s the best way to market yourself,” he said.
“That’s the reason we believe in this whole music video thing to begin with. And that is why from the time we started, we put talent reps in place to train people on how to produce these music videos”, he added.
Okosi further said that MTV Base was also complying with the rules and regulations as set out by the National Broadcasting Commission, NBC the regulatory body in Nigeria. “If a video is banned by the NBC, we don’t air it”.
MTV Base music and lifestyle channel was launched in Africa in 2005. The organization launched the MTV Base Africa Music Awards, MAMA in 2008, which has been held twice in Nigeria.
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