From Online Backlash to Multimillion Deal: Chef Dammy Lands Major LemFi Ambassador Role After Stunning Comeback

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Nigerian culinary personality Damilola Adeparusi, widely known as Chef Dammy, has made an inspiring comeback after securing a lucrative multimillion-naira ambassadorial deal with global fintech platform LemFi.

The announcement comes nearly three years after Chef Dammy’s highly publicized 120-hour cook-a-thon attempt in 2023, which sought to challenge the cooking marathon record set by Nigerian celebrity chef Hilda Baci. The event generated massive online attention but was also accompanied by intense criticism and cyberbullying across social media platforms.

At the time, the backlash left the young chef emotionally shaken, with many observers highlighting the darker side of viral fame and online trolling.

However, rather than retreat from the spotlight, Chef Dammy used the experience as motivation for personal growth. She later secured a full scholarship to study at the respected Hospitality Business School in Lagos, where she trained professionally in culinary arts.

In December 2025, she successfully graduated with a Professional Culinary Art Chef diploma, formally becoming a certified professional chef and marking a significant milestone in her career journey.

Now, the Ekiti-born chef is celebrating a new chapter with LemFi, a fast-growing financial technology platform that enables seamless international money transfers to Nigeria from countries including the United States, United Kingdom, European Union, and Canada.

In a vibrant promotional campaign released online, Chef Dammy encourages users to sign up using her referral code “CHEFDAMI,” which offers cashback rewards such as $20 on a first transfer of $100 or more. The campaign highlights the platform’s speed, reliability, and convenience for Nigerians living abroad who send money home to family and friends.

The ambassadorial partnership widely described across social media as a multimillion-naira endorsement has been celebrated by fans and supporters who view it as proof of Chef Dammy’s resilience and determination.

Across social platforms, many Nigerians have praised the chef’s journey, calling it a “true comeback story” and an example of how perseverance can transform adversity into success.

From the emotional challenges of 2023 to graduating as a professional chef and now representing a global fintech brand, Chef Dammy’s story continues to inspire young talents across Nigeria who dream of turning setbacks into stepping stones.

As she steps into her new ambassadorial role with LemFi, Chef Dammy’s journey stands as a reminder that while setbacks may occur, determination and self-belief can lead to extraordinary comebacks.