The iconic Microsoft browser, Internet Explorer, is no longer favored by the company, who is now in favour of a new browser currently codenamed Project Spartan, Microsoft announced.
Users had condemned the browser for being slow and unprotected and this prompted Microsoft to change the name alone on the grounds of “negative perceptions that no longer reflect reality.”
However, Microsoft has moved to create a completely new brand while it retains the out-of-favor Internet Explorer. Microsoft’s marketing Chief, Chris Capossella, spoke yesterday, “We’re now researching what the new brand, or the new name, for our browser should be in Windows 10. We’ll continue to have Internet Explorer, but we’ll also have a new browser, which is codenamed Project Spartan. We have to name the thing.”
Microsoft divulged that the new browser may have the company’s name attached to it because users are more likely to favour services with “Microsoft” attached to it.
The browser is set to be launched with the eagerly anticipated Windows 10 which should be launched later this year.
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